System wspomagania decyzji marketingowych w zarządzaniu przedsiębiorstwem

• Authors: Kałążna-Drewińska, Urszula

Title variants

PL

System wspomagania decyzji marketingowych w zarządzaniu przedsiębiorstwem

Abstracts

EN

Managing modern business is very complicated. It is a process of constant decision making where decisions are based on variety of information. In order to render accurate decision making possible Marketing Decision Support Systems as well as Decision Expert Systems (amongst others) are utilized in business. They serve decedents in management of marketing activities. In the article are discussed: the structure of these systems, areas of their application as well as directions of their development.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Kałążna-Drewińska, Urszula

other

Akademia Ekonomiczna we Wrocławiu, Katedra Strategii Marketingowej

Identifiers

URI

http://hdl.handle.net/11089/7242