Marketing usług w języku cybernetyki

• Authors: Daszkowska, Marianna , Dąbrowski, Dariusz

Title variants

PL

Marketing of Services in the Language of Cybernetics

Abstracts

EN

This paper deals with application of system approach to marketing of services. To realize this goal, first, we discuss key issues of marketing of services, and second, basic aspects of cybernetics. To apply system approach to service marketing, we consider a model which includes a manager, service personnel, market (group of customers) and a service object. Thai we identify interactions between all elements and link them in a system. In it we present three types of marketing used in services: internal marketing (mix I), external marketing (mix II) and relationship marketing (mix III).

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Daszkowska, Marianna

author

Dąbrowski, Dariusz

other

Politechnika Gdańska, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7244