Koncepcja zarządzania wiedzą a przepływy informacji marketingowej w firmie

• Authors: Kowalik, Izabela

Title variants

PL

Concept of Knowledge Management and Marketing Information Flows in an Interprise

Abstracts

EN

The article discusses a concept of knowledge management in marketing and concentri on common areas between the fields of knowledge management (KM) and marketing information systems (SIM). According to the findings of the study conducted within the Polish cosmetics industry, SIM are present in Polish enterprises, but they represent different hi of development. The differences in their structure and functioning are especially vivid wk comparing foreign-owned companies with smaller firms of Polish origin. Therefore, based also on recent literature and developments in the field of KM and SIM, the author finally proposes a simplified approach to managing marketing knowledge and information flows by the smaller companies.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Kowalik, Izabela

other

Szkoła Główna Handlowa w Warszawie, Instytut Marketingu Międzynarodowego

Identifiers

URI

http://hdl.handle.net/11089/7247