PL EN


2004 | 179 cz. 1 |
Article title

Kapitał intelektualny w tworzeniu wartości marketingowej - wyniki badań

Content
Title variants
PL
Intellectual Capital and Marketing Value Creation - Results of the Research
Languages of publication
Abstracts
EN
There is increase of intellectual capital's importance in creating value of the company operating in the New Economy. Intellectual capital is very important in the marketing activity of the company aim at creating, supplying and communicating value to the customers giving satisfaction to them. The author designed and conducted the deep interviews with Presidents, CEOs or members of executive management boards in American and Polish companies operating in innovative industries. The topic of the research was: "Intellectual capital in creating competitive advantage of the company". In the part of that research author tried to explore connection between intellectual capital and marketing value creation. The results of the research are presented in this text.
Keywords
Year
Volume
Physical description
Dates
published
2004
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7248
YADDA identifier
bwmeta1.element.hdl_11089_7248
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