Kapitał intelektualny w tworzeniu wartości marketingowej - wyniki badań

• Authors: Chlipała, Paweł

Title variants

PL

Intellectual Capital and Marketing Value Creation - Results of the Research

Abstracts

EN

There is increase of intellectual capital's importance in creating value of the company operating in the New Economy. Intellectual capital is very important in the marketing activity of the company aim at creating, supplying and communicating value to the customers giving satisfaction to them. The author designed and conducted the deep interviews with Presidents, CEOs or members of executive management boards in American and Polish companies operating in innovative industries. The topic of the research was: "Intellectual capital in creating competitive advantage of the company". In the part of that research author tried to explore connection between intellectual capital and marketing value creation. The results of the research are presented in this text.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Chlipała, Paweł

other

Wyższa Szkoła Biznesu - National Louis University w Nowym Sączu, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7248