Charakterystyka wchodzenia polskich przedsiębiorstw na rynki zagraniczne 1990-2003

• Authors: Strzyżewska, Marianna

Title variants

PL

Characteristic of Polish Enterprises' Foreign Market Entries in 1990-2003

Abstracts

EN

Based on case analyses of twenty enterprises, the paper describes modes of foreign market entry, by analysing the following elements: reasons of entering foreign markets, the choice of orientation (international or global), selection of foreign target markets, applied marketing mix, as well as obstacles encountered by the enterprises.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Strzyżewska, Marianna

other

Szkoła Główna Handlowa w Warszawie, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7251