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Title variants
Technological Innovations in Marketing Performance of a Company
Languages of publication
Abstracts
Marketing plays the essential role in achieving the marketable success of the enterprise. Marketing is one of the areas in which the innovations can come into being, or for which can come into being. Ability to creating and absorption the innovations will still decide about strength and position of the individual states and the enterprises. The technological innovations in marketing activity of the enterprise - applied for offering the suitably well-chosen product the suitable customer in suitable place and time - determine the form of the relationship between the enterprise and the customer. This in turn unlocks possibility of conquest in customer's consciousness position better than rival possesses, and enterprise helps more quickly even to win this position, thanks to what wins competitive superiority.
Keywords
Year
Volume
Physical description
Dates
published
2004
Contributors
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7253
YADDA identifier
bwmeta1.element.hdl_11089_7253
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