PL EN


2004 | 179 cz. 1 |
Article title

Porównanie umiędzynarodowienia działalności marketingowej polskich filii korporacji transnarodowych i ich krajowych konkurentów

Content
Title variants
PL
Comparison of the Level of Marketing Activity Internationalization in Polish Branches of Multinational Corporations and Their Domestic Competitors
Languages of publication
Abstracts
EN
The purpose of this paper is to compare the level of marketing strategy internationalization among Polish companies and transnational corporations operating on the Polish market. The basis for this comparison are the results of direct research conducted in the period between lune 2002 and May 2003. The research results indicate considerable differences as far as entry modes, factors stimulating internationalization and the level of standardization are concerned, however the most important environmental factor requiring adaptation of marketing strategy is very much alike - the preferences of the customer.
Keywords
Year
Volume
Physical description
Dates
published
2004
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7254
YADDA identifier
bwmeta1.element.hdl_11089_7254
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