Lojalność klienta jako wyzwanie współczesnego marketingu

• Authors: Wilmańska-Sosnowska, Stanisława

Title variants

PL

Customer Loyality as a Challenge of Todays Marketing

Abstracts

EN

The paper presents customer's loyalty in the category of the most important purpose of competition struggle on the market. In the first part there is discussed relation marketing as lie idea of market partnership with customer. In the second part there is presented customer's satisfaction as the base of creating loyalty, focused on the essence and the types of loyalty. The third part is focused on the considerations of the possibilities and the ways of creating customers loyalty with special attention on CRM.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Wilmańska-Sosnowska, Stanisława

other

Uniwersytet Łódzki, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7260