Consumer Relationship Management jako narzędzie budowania przewagi konkurencyjnej w dobie New Economy

• Authors: Kalińska-Kula, Magdalena , Stopczyńska, Kinga

Title variants

PL

Customer Relationship Management and its Role in Creating Competitive Advantage in Times of the New Economy

Abstracts

EN

The good relations with the customer became the most important factor in creating competitive advantage in times of the New Economy. CRM extends the concept of selling from a discrete act performed by a salesperson to a continual process involving every person in the company. Using CRM we can incorporate computer telephony and on-line communication both of which allow a call center to automatically identify current customers.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Kalińska-Kula, Magdalena

author

Stopczyńska, Kinga

other

Uniwersytet Łódzki, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7264