PL EN


2004 | 179 cz. 1 |
Article title

Problemy wprowadzenia nowego produktu bankowego na rynek

Content
Title variants
PL
Problems of Introducing a New Bank Product into the Market
Languages of publication
Abstracts
EN
The problems of introducing a new bank product and its cycle into the market are discussed rather cursorily in the publications of bank marketing. We can ask the questions: 1. Should the banks test their new product in the test markets and what methods can they use? 2. How can the life cycle of the bank product proceed when there is no the innovator customer group?
Keywords
Year
Volume
Physical description
Dates
published
2004
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7278
YADDA identifier
bwmeta1.element.hdl_11089_7278
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