Problemy wprowadzenia nowego produktu bankowego na rynek
Problems of Introducing a New Bank Product into the Market
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The problems of introducing a new bank product and its cycle into the market are discussed rather cursorily in the publications of bank marketing. We can ask the questions: 1. Should the banks test their new product in the test markets and what methods can they use? 2. How can the life cycle of the bank product proceed when there is no the innovator customer group?
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