Bariery językowe i kulturowe w komunikacji marketingowej na rynku Unii Europejskiej

• Authors: Światowy, Grażyna

Title variants

PL

Language and Cultural Barriers in Marketing Communication on the Common Market

Abstracts

EN

Subject of this article is to present in details communication problems and particularly language and cultural barriers in direct marketing, in process of communication and cooperation between managers acting in different countries on common market. Outcomes of researches are showing that to achieve successes knowledge of foreign languages is not sufficient, but more important is ability to follow the suite of cultural cannons.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Światowy, Grażyna

other

Akademia Ekonomiczna we Wrocławiu, Katedra Badań Marketingowych

Identifiers

URI

http://hdl.handle.net/11089/7281