PL EN


2004 | 179 cz. 1 |
Article title

Rola audytu marketingowego w warunkach Nowej Ekonomii

Content
Title variants
PL
Marketing Audit and Its Role in the New Economy
Languages of publication
Abstracts
EN
Marketing's fundamental problem today is low productivity and lack of measuring. Responding to competitive pressure, changes in business environment, technological challenges and other business drivers theory and practice of marketing created valuable diagnostic device - marketing audit. In theory it should be the starting point for any considered course of managerial action in marketing. In practice there is often confusion about how to translate the principles of marketing auditing into tangible outcomes. This article explains the role of marketing audit in contemporary business management.
Keywords
Year
Volume
Physical description
Dates
published
2004
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7283
YADDA identifier
bwmeta1.element.hdl_11089_7283
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