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Title variants
Present Aspects of Marketing Control
Languages of publication
Abstracts
The present marketing control theory doesn't suit the new management concepts. The most important fields that will influence the future change of marketing control theory are: new marketing concepts, new ideas of corporate objectives, integrating approaches in management and the "feed forward" in control concepts. Differentiations of marketing concepts and corporate objectives create a problem of measurement for marketing control. On the other hand the integrating approaches in management and the "feed forward" in control concepts bring a problem of correlation of marketing control fields.
Keywords
Year
Volume
Physical description
Dates
published
2004
Contributors
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7284
YADDA identifier
bwmeta1.element.hdl_11089_7284
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