Marketing a technologia: szanse i zagrożenia

• Authors: Bednarska-Olejniczak, Dorota , Woźniczka, Jarosław , Wrona, Sylwia

Title variants

PL

Marketing and Technology - Opportunities and Threats

Abstracts

EN

Technology has enormous impact on marketing management today. It influences shape of every marketing-mix, is a cornerstone of business strategy and serves as a competitive tool. It's engaged in all modern marketing concepts, as relationship marketing (CRM), direct marketing (e-commerce) or quality management (TQM). But it can't be said only about positive connections between technology and marketing. Technology can be a cause of serious problems for both customers and companies. The authors present the most important opportunities and threats which emerge in multiple areas of technology and marketing encounters. They support them with numerous examples of companies and market events.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Bednarska-Olejniczak, Dorota

author

Woźniczka, Jarosław

author

Wrona, Sylwia

other

Akademia Ekonomiczna we Wrocławiu, Instytut Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7289