Kierunki adaptacji Internetu w działaniach marketingowych organizacji pozarządowych

• Authors: Iwankiewicz-Rak, Barbara

Title variants

PL

Directions of the Internet Adaptation in Marketing Activities of NGOs

Abstracts

EN

In this year Internet is the modern tool of marketing strategies of non-governmental organizations (NGOs). This paper shows how NGOs can use Internet in communications with donors, volunteers, society and other consumers. NGOs have network online for a variety of reasons: to build awareness, to facilitate training programs, to reduce costs, to raise funds, to manage information, to disseminate information and to communicate with clients.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Iwankiewicz-Rak, Barbara

other

Akademia Ekonomiczna we Wrocławiu, Katedra Badań Procesów Usługowych

Identifiers

URI

http://hdl.handle.net/11089/7290