PL EN


2004 | 179 cz. 1 |
Article title

Badania marketingowe przez Internet - zalety i ograniczenia oraz zastosowania

Content
Title variants
PL
Marketing Research on the Internet - Advantages, Limitation and Applications
Languages of publication
Abstracts
EN
The Internet can be used in secondary and primary research. The Internet changes the quantitative and qualitative research process and offers researchers many benefits, e.g.: greater speed of delivery and receiving responses, low cost, international range and multimedia possibility. This article shows disadvantages of the marketing research on the Internet. The biggest limitation of collecting data in Internet is the number of e-mail users that is not representative of the general population.
Keywords
Year
Volume
Physical description
Dates
published
2004
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7292
YADDA identifier
bwmeta1.element.hdl_11089_7292
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