Zastosowanie internetowych narzędzi badań marketingowych w polskich przedsiębiorstwach

• Authors: Mącik, Radosław

Title variants

PL

Usage of the Internet Market Research Tools in Polish Enterprises

Abstracts

EN

This paper presents selected results of research about the use of the Internet marketing data sources, conducted over the Internet by using electronic questionnaire. Author examines in the paper topics including: research methodology, the use of the Internet in interviewed firms, the use of the internet data sources in them and also the influence of such use on firm outcomes - including competitive position.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Mącik, Radosław

other

Uniwersytet Marii Curie-Skłodowskiej w Lublinie, Instytut Zarządzania i Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7293