E-zine jako narzędzie promocji internetowej

• Authors: Ankiel-Homa, Magdalena

Title variants

PL

E-zine as a Tool of Internet Promotion

Abstracts

EN

This paper shows the capabilities of using e-zine (newsletter) in marketing strategies of companies which are existed in the Internet. Newsletter (e-zine) as electronic bulletin is more often using by internet services (portals, internet stores, business windows) to create direct relations with internauts. This paper presents the advantages of using e-zine in promotional activities of the internet services but also some faults which could be the barrier in realization companies' goals. This paper indicates also that e-zine could bring some benefits to companies but used in the wrong way could create negative image of company.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Ankiel-Homa, Magdalena

other

Akademia Ekonomiczna w Poznaniu, Katedra Marketingu Produktu

Identifiers

URI

http://hdl.handle.net/11089/7300