Nowe technologie informatyczne w usługach i komunikacji marketingowej

• Authors: Koniorczyk, Grażyna , Sztangret, Izabela

Title variants

PL

The New Information Technology on Services and Marketing Communication

Abstracts

EN

The information technology has had an important influence on marketing communication system. The way of communication by interaction will be more desired by market, in a nearest future. The enterprises have chance to enrich the way of contact with a client, a staff and a co-operator, by a new individual form of interactions. This is more effective than previous method of communication. The technology has changed the way of providing services and communication, but it hasn't diminished the client needs. It has developed them.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Koniorczyk, Grażyna

author

Sztangret, Izabela

other

Akademia Ekonomiczna w Katowicach, Katedra Polityki Rynkowej i Zarządzania Marketingowego

Identifiers

URI

http://hdl.handle.net/11089/7301