Internet jako źródło informacji i narzędzie komunikacji współczesnego konsumenta

• Authors: Burgiel, Aleksandra

Title variants

PL

Internet as the Source of Information and the Communication Tool of the Contemporary Consumer

Abstracts

EN

The paper explains the possible reasons of the fact that Internet became so important for the consumers as the source of information as well as the instrument of global communication. It also shows (on the basis of the literature and research results) the examples of how consumers use Internet to obtain and send different types of information.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Burgiel, Aleksandra

other

Akademia Ekonomiczna w Katowicach, Katedra Badań Konsumpcji

Identifiers

URI

http://hdl.handle.net/11089/7302