Wykorzystanie baz danych w marketingu

• Authors: Urbanowska-Sojkin, Elżbieta , Sojkin, Bogdan

Abstracts

EN

This article explains how to utilize a database in the marketing activities. It shows, how a databases can improve performance of the management in areas like: market knowledge, direct marketing, customer relationship management, marketing research and Internet. Also provides you characteristics basis procedure of an application databases in basic direction of the marketing activities.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Urbanowska-Sojkin, Elżbieta

author

Sojkin, Bogdan

other

Akademia Ekonomiczna w Poznaniu, Katedra Marketingu Produktu

Identifiers

URI

http://hdl.handle.net/11089/7307