PL EN


2004 | 179 cz. 1 |
Article title

Marketingowe bazy danych a programy lojalnościowe

Authors
Content
Title variants
PL
Database Marketing and Loyality Programms
Languages of publication
Abstracts
EN
How important in modern marketing are databases? In 21 century direct marketing becomes more and more important factor. Marketers use different forms and mediums of direct marketing for creating a new value for customers. Database marketing use information about clients for closer communication between firms and clients. Right database marketing is well situated in firm's marketing information system (MIS). From MIS is close to different databases with customers being behavior data and closer to set up loyalty programs for value customers. But the success of loyalty program depends on different techniques of marketing. Database marketing is only one of various factors which can be use to set up good relation with our clients.
Keywords
Year
Volume
Physical description
Dates
published
2004
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7308
YADDA identifier
bwmeta1.element.hdl_11089_7308
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.