Marketingowe bazy danych a programy lojalnościowe

• Authors: Czuba, Tomasz

Title variants

PL

Database Marketing and Loyality Programms

Abstracts

EN

How important in modern marketing are databases? In 21 century direct marketing becomes more and more important factor. Marketers use different forms and mediums of direct marketing for creating a new value for customers. Database marketing use information about clients for closer communication between firms and clients. Right database marketing is well situated in firm's marketing information system (MIS). From MIS is close to different databases with customers being behavior data and closer to set up loyalty programs for value customers. But the success of loyalty program depends on different techniques of marketing. Database marketing is only one of various factors which can be use to set up good relation with our clients.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Czuba, Tomasz

other

Uniwersytet Gdański, Instytut Handlu Zagranicznego, Zakład Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7308