Badania off- i on-line z wykorzystaniem techniki ACA

• Authors: Trzmielak, Dariusz

Title variants

PL

Off- and On-line Marketing Research with the Usage of Adoptive Conjoint Analysis

Abstracts

EN

The e-client has assumed unprecedented power during the latter years. This is a result of commercial usage of Internet. The article provides useful knowledge in off- and on-line marketing research. The basic intent remains to familiarize readers with a variety of popular techniques used in the marketing research process. In addition, the second part of article allows for better understanding the basic concept of Adoptive Conjoint Analysis. The text tries to develop a sense of purpose and caution in planning and carrying out studies designed to generate marketing information.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Trzmielak, Dariusz

other

Uniwersytet Łódzki, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7310