Pomiar działań marketingowych w Internecie - przegląd metod i problemów

• Authors: Kuziak, Mariusz

Title variants

PL

Measurement of Marketing Activities in the Internet - Review of Methods and Problems

Abstracts

EN

Internet seems to be a perfect mass medium as it allows to measure itself without a need of using any other media. The very fast development of the medium makes it impossible to measure the usage and users as easly as it was done in the very beginnings of the World Wide Web. The paper discusses four main areas of research concerning marketing activity over the Internet and major errors and problems that can occur while the research is conducted. Some basic suggestions for corrections are also presented.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Kuziak, Mariusz

other

Akademia Ekonomiczna w Krakowie, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7311