EN
This paper analyses structural changes, both quantitative as well as qualitative, taking place in trade as a result of the market globalization processes. The changes in the trade sector, which is considered to be a dispersed sector, are characterized by: internationalisation, increasing concentration due to mergers and acquisitions, as well as co-operation. Market globalization directly results in the growing number of companies deciding to operate on an international scale and in the quick proliferation of new institutional forms of trade and innovation. The main indicators of qualitative changes in trade include: consumer behavior and expectations, competition, the use of information technologies and the transfer of know-how as a consequence of foreign investment in the trade sector.