Handel elektroniczny - szansa czy zagrożenie dla sklepów tradycyjnych?

• Authors: Kaniewska-Sęba, Aleksandra , Leszczyński, Grzegorz

Title variants

PL

Electronic Commerce - Opportunity or Threat for Brick-and -morther Retailers?

Abstracts

EN

The paper presents the results of researches made in 2003. They focused on opportunities and threats that appeared for traditional retailers because of electronic commerce. Another: aim of the researches was to identify the level of commercial usage of Internet. The results show that the retailers do not perceive the e-shops as important competitors and most of them do not plan to start their own electronic business. Probably one of the most important reason of that was the lack of adequate knowledge of e-commerce.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 2

Dates

published

2004

Contributors

author

Kaniewska-Sęba, Aleksandra

author

Leszczyński, Grzegorz

other

Akademia Ekonomiczna w Poznaniu, Katedra Strategii Marketingowych

Identifiers

URI

http://hdl.handle.net/11089/7457