PL EN


2004 | 179 cz. 2 |
Article title

Rola symboli w zachowaniach konsumenckich a wyzwania Nowej Gospodarki

Content
Title variants
PL
The Role of Symbols in Consumer Behaviour in View of the New Economy Challenges
Languages of publication
Abstracts
EN
The efficient communication between the enterprise and its environment made through the product consists in the proper use of symbols and their transfer to the product image and its attributes. Structural changes, which have occurred in the business activity due to the implementation of modern technologies in the field of communication and data processing on a wider scale, also resulted in other changes regarding mentality and perception of the world by the information society. The New Economy challenges, for example wide and fast access to information or new media of mass communication, pose doubts and questions: does the New Economy gives birth to a New Consumer? Does the existence of new media change functioning of traditional symbols diametrically?
Keywords
Year
Volume
Physical description
Dates
published
2004
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7485
YADDA identifier
bwmeta1.element.hdl_11089_7485
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