Rola symboli w zachowaniach konsumenckich a wyzwania Nowej Gospodarki

• Authors: Tkaczyk, Jolanta

Title variants

PL

The Role of Symbols in Consumer Behaviour in View of the New Economy Challenges

Abstracts

EN

The efficient communication between the enterprise and its environment made through the product consists in the proper use of symbols and their transfer to the product image and its attributes. Structural changes, which have occurred in the business activity due to the implementation of modern technologies in the field of communication and data processing on a wider scale, also resulted in other changes regarding mentality and perception of the world by the information society. The New Economy challenges, for example wide and fast access to information or new media of mass communication, pose doubts and questions: does the New Economy gives birth to a New Consumer? Does the existence of new media change functioning of traditional symbols diametrically?

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 2

Dates

published

2004

Contributors

author

Tkaczyk, Jolanta

other

Wyższa Szkoła Przedsiębiorczości i Zarządzania im. L. Koźmińskiego w Warszawie, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7485