Akademickie i pozaakademickie formy edukacji w marketingu

• Authors: Chapman, David , Kozielski, Robert

Title variants

PL

Academic and Non-Academic Forms of Marketing Education

Abstracts

EN

This article is a missionary tract arguing for marketing education as a fundamental requirement for a successful marketing career. Marketing can be defined as a process for understanding markets, for quantifying present and forecasting future value required by different customer groups, ensuring the sourcing of identified demand, ensuring effective communication between market constituents and for measuring the effectiveness of the value delivered. This is not just common sense, it is requires a complex mix of skills, knowledge and philosophical understanding to ensure that marketing is effectively introduced and implemented. Poland is at a watershed. In the next few years the ability to gain and keep customers will be vital in ensuring the long term prosperity of the country. All the research shows that successful companies, successful countries have a foundation of good marketing, and good marketing has at its core good marketing education on the academic and non-academic level.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 2

Dates

published

2004

Contributors

author

Chapman, David

author

Kozielski, Robert

other

Robert Kozielski - Uniwersytet Łódzki, Katedra Marketingu

other

David Chapman był w latach 1998-2002 przewodniczącym The Charteted Institute of Marketing w Londynie. Stał się pierwszą osobą w historii, której przyznano prestiżowy tytuł Chartered Marketer. Jest honorowym obywatelem Londynu

Identifiers

URI

http://hdl.handle.net/11089/7492