Problematyka e-biznesu w edukacji menedżerskiej (na przykładzie bloku specjalizacyjnego e-commerce)

• Authors: Gregor, Bogdan , Stawiszyński, Marcin

Title variants

PL

E-business Issues in Education of Managers (the Example of E-commerce Specialization Programme)

Abstracts

EN

Main aim of the paper is to present the idea of e-commerce specialisation programme. E-commerce is one of eight programmes chosen by the fourth year students of Faculty of Management and Marketing. This specialisation is offered for students since academic year 2002/2003. It has been created to meet students' developing requirements and expectations. Its aim is to indicate the possibilities of practical use of new information technologies in business - mainly the Internet. Special emphasis is placed on the Internet usage in business communication with the market audience. This study shows courses description, students comments and also more important changes, which were accomplished after first year of class.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 2

Dates

published

2004

Contributors

author

Gregor, Bogdan

author

Stawiszyński, Marcin

other

Uniwersytet Łódzki, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7497