Greenwashing as an Example of Ecological Marketing Misleading Practices

• Authors: Adam Marciniak
• Languages of publication: EN

Abstracts

EN

Nowadays, world-wide recognized corporations seek methods and instruments which enable them an effective flow of information concerning their actions as far as environment and sustainable development issues are concerned. It seems that marketing tools work well within this field. That is how ecological marketing (EM) originated with its advantages and drawbacks including greenwashing. The paper is committed to the analysis of this phenomenon, used to describe the unjustified appropriation of environmental virtue by a company to create a pro-environmental image. The article also presents common mechanisms of EM, shows how greenwashing works in practice and shares research results concerning purchasing habits (focusing on environmental issues) in China, USA and Great Britain

• Publisher: Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Comparative Economic Research. Central and Eastern Europe
• Year: 2009
• Volume: 12
• Issue: 1/2
• Pages: 49-59

Dates

published

2009-01-01

online

2010-02-11

Contributors

author

Adam Marciniak

References

• Business English Magazine, no. 9, 2009
• Green Gauge Report;http://gristmill.grist.org/story/2005/11/23/115411/33
• Greenwash, ‘Irish Times’, October 02, 2007
• Green with honesty, ‘Washington Times’, January 20, 2009
• Helyer R., Donaldson A. (2005),Ecological marketing: Green Brands: Is the ethical integrity of products and…, ‘Marketing Magazine’
• Introduction to Ecolabelling, July 2004;http://www.gen.gr.jp/eco.html
• Jay M., Polonsky A., 1994,Green Marketing Regulation in the US and Australia Greener Management Internationa, no. 5., The AustralianChecklist
• Lorek E. (2003), ‘Recykling’, no. 3
• Wunderlich S. (2008),Why grenwash won't wash with consumers, Sunday Times, June 22.
• Greenwashing:Things to avoid, ‘Chicago Tribune’

Identifiers

DOI

10.2478/v10103-009-0003-x