Innowacyjność przedsiębiorstw logistycznych – wyniki badań
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The issue of innovations in logistics is very much up-to-date and, no doubt, interrelated with international research. Companies embark on innovative processes and activities for various reasons. Applying innovation may concern modifications to a product range, market segmentation, or economic performance, but also enhancing quality, or simply ability to learn. One of the chief factors determining the level of innovation-related abilities in companies is, certainly, knowledge diffusion. Therefore, in order that highly increasing customers’ needs could be met in harmony with customer-driven supply chain orientation, logistic managers are in a position to take initiative and expand the range as well as enhance the quality of service. Apart from providing basic logistic services, i.e. transport or warehousing raw materials as well as finished goods, there appears a need to enrich one’s services with innovations concerning not only materials and information management but also creating added value for the customer.
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