EN
The paper deals with the problem of the limits of the television created worlds which determine cultural identities of blurred cultural and medial borderlines. The concept of a border in cultural-and-medial space is seen in this paper as a communicational, negotiable game. What I offer here is a review of the ways television viewers can be able to trespass the television-set limits, how they can create virtual communities and cultural identities. My perspective is basically Polish, based on analyses of Polish communication practices.