EN
The aim of the article is to identify attitudes towards higher education of graduates of high schools in Białystok and to identify the individual and social factors influencing these attitudes. The decision-making model presented in the article included the personal preferences, peer groups, teachers and parents as a factors determining the value of higher education, the criteria of study selection and the expectations associated with them. The decision-making process associated with the choice of an educational path has a nature of investment decisions that are highly unpredictable because of delaying desired outcomes. That’s why the decision-making process of graduates of high schools have to be highly social in nature.