EN
The article concerns common knowledge seen as a kind of a rational construction that determines symbolic images of the world shown on TV. The article looks at symbolic strategies of “domesticating” the world, both local and global. The Polish perspective is adopted since images of the world shown on TV share some common features that result from television language, but are specific for different television channels, not only in the world but also within one country – Poland. I will take a look at images of the world shown by Polish television channels.