Determinants of export performance: Case of seafood firms in Viet Nam

• Authors: Nguyen Viet Bang , Le Tan Buu , Nguyen Thanh Vu , Vo Kim Nhan
• Languages of publication: EN

Abstracts

EN

Purpose: The purpose of this paper is to define and measure key factors regarding toexport performance of seafood firms in Viet Nam. Methodology: This study has used qualitative and quantitative researches: (i) qualitative research carried out through focus group discussions with 10 chief executive officers of seafood firms, and (ii) quantitative research conducted through direct interviews with 305 seafood firms (chief executive officer or senior executive) in Mekong Delta region (Viet Nam). Result and conclusion: The results show that: (i) export performance is affected by export marketing strategy, characteristics and capabilities, industry characteristics, management characteristics, domestic market characteristics, and foreign market characteristics; (ii) export marketing strategy is affected by characteristics and capabilities, industry characteristics, management characteristics, domestic market characteristics, and foreign market characteristics. However, the research subject has certain limitations: (i) due to limited resources in conducting research, the sample size consisted of 305 seafood firms, (ii) This study conducted the sampling technique of using direct interview methods from respondents.

Keywords

EN

Export performance; export seafood; seafood in Vietnam

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Prague Development Center, Czech Republic
• Journal: Business and Economic Horizons
• Year: 2017
• Volume: Volume 13
• Issue: Issue 5
• Pages: 722-735

Dates

published

2017-11-12

Contributors

author

Nguyen Viet Bang

• University of Finance and Marketing, Vietnam

author

Le Tan Buu

• University of Economics Ho Chi Minh City, Vietnam

author

Nguyen Thanh Vu

• Nguyen Tat Thanh University, Vietnam

author

Vo Kim Nhan

• Tien Giang University, Vietnam

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