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2016 | 42 | 2a | 79-92

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Trust has been a key concept in interpersonal and organizational communication literature in recent years. The use of new media technologies and social networking systems in corporate and marketing communication has brought about the need for studying trust and social media in various aspects. This study aims to contribute to the communication research area by analyzing and describing the academic trends and mostly studied trust-based topics in the recent literature. It also reveals the intersections of trust and social media by referring to the mostly cited scholarly papers in the last half decade. The research design is based on the bibliographical survey method proceeded by bibliometric and content analysis steps. The bibliography search has been carried out on OneSearch database with the access to peer-reviewed articles with direct reference to the concept of trust and social media during 2011-2015 in five-year period. The results have displayed 114 peer-reviewed and cited articles discussing trust and social media in nine categories with media trust as the leading one.
W ostatnich latach „zaufanie” jest kluczowym pojęciem w literaturze dotyczącej komunikacji interpersonalnej i w organizacji. Zastosowanie nowych technologii medialnych oraz systemów społecznościowych w komunikacji korporacyjnej i marketingowej zwiększyło potrzebę przyjrzenia się znaczeniu zaufania i mediów społecznych w różnych kontekstach. Zaprezentowane w tekście wyniki są wkładem do badań komunikacji w zakresie trendów w najnowszej literaturze akademickiej w związku z podejmowanymi tematami (w tym wypadku dotyczącymi zaufania i mediów społecznych). Wyniki pokazują powiązania pojęć „zaufanie” i „media społeczne”, poprzez pokazanie odwołań do najczęściej cytowanych prac naukowych pochodzących z lat 2011-2015. Projekt badawczy oparty na metodzie badań bibliograficznych składał się z pomiaru bibliometrycznego i analizy zawartości. Literatura do analizy została wyszukana w oparciu o zawierającą recenzowane artykuły bazę OneSearch, w których znajdowały się bezpośrednie odniesienia do pojęć „zaufanie” i „media społecznościowe”. W ten sposób wyodrębniona baza danych zawierała recenzowanych 114 artykułów, w których znajdowały się cytaty i odniesienia do tematyki zaufania i mediów społecznych w dziewięciu kategoriach, z których najliczniejszą była ta dotycząca „zaufania do mediów”. Analizą objęto teksty z pięciu lat (2011-2015).









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  • Namik Kemal University


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