EN
The practical “expression” of the very existence and validity of media ethics are ethical codes formulated and implemented by particular media entities or specific media circles (journalists, entertainers, etc.). The multiplicity of these codes and many differences between them (sometimes relating to some fundamental issues) prompt quite a few reflections here. The question of the universality of media ethics should be discussed primarily. Opinions on the construction of a universal code of ethics, that is referring to all media and endorsed by all media professionals, are somehow divided. For example, according to the German author U. Saxer, due to the plurality of perspectives on different worldviews and the very relation between professional ethical norms, there is no sense in presenting uniform, universal ethics of media. However, this contention does not appear to be justified, because it is easy to separate certain norms related to a particular worldview (e.g. the prohibition on the presentation of any content contrary to the Christian values) from universal norms (e.g. the principle of truth).