ZARZĄDZANIE MARKETINGIEM USŁUG URZĘDÓW PRACY

• Authors: Gębski Marek , Zamiar Zenon
• Languages of publication: PL EN

Abstracts

EN

Marketing management of services of work agencies is a very difficult and complex task.This complexity derives from the specificity of tasks realised by work agencies and the specificity of product offered by these agencies, namely fight with unemployment. As the fight against unemployment should not be, as it is in many cases,the registration of the unemployed and paying them the umployment benefits,the authors discuss in detail, basing on the conducted research, the theory of functions of services marketing and its practical realisation on work agencies, indicating the constant lack of sources and efficient solutions.

• Journal: Logistics and Transport
• Year: 2008
• Volume: 6
• Pages: 103-112

Contributors

author

Gębski Marek

• Uniwersytet Jana Kochanowskiego w Kielcach

author

Zamiar Zenon

• Międzynarodowa Wyższa Szkoła Logistyki i Transportu we Wrocławiu
• Uniwersytet Jana Kochanowskiego w Kielcach