Natura, Święty Mikołaj czy tajemniczy lud Saami. Trendy i kierunki rozwoju turystyki w Finlandii.
Nature, Santa Claus or mysterious Saami People. Trends and ways of developing tourism in Finland.
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The topic of this article is focused mainly on presenting two subjects. First one in cultural tourism, second one is Finland as a travel destination. In both cases man can speak about a trend that showed up in the beginning of 21st century. This trend is focused on developing cultural tourism as a reason for traveling on one hand and on Scandinavia as a very exotic and not well know tourist destination on the other hand. Watching the fast growing group of people interested in cultural tourism and visiting Northern Europe we should look closer at the direction cultural tourism in Scandinavia is choosing. This area is so large and worth researching that we decided to present each of Nordic countries separately. In this article directions of development of cultural tourism in Finland are presented as well as trends, attractions and areas of promotional work of tourism boards in this country.
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