KATEGORIA PRODUKTÓW W JEDNOSTKACH HANDLOWYCH

• Authors: Kobyłt Agata
• Languages of publication: PL EN

Abstracts

EN

Category management is a new trend in logistics and marketing. It become a real challenge for a top management. The essence is in having adequate information about a client and from a client. The category process, including segmentation, is a chance for a company to higher customer service level, cost reduction and making higher profits.

Keywords

EN

managing product categories; logistics and marketing

• Publisher: Międzynarodowa Wyższa Szkoła Logistyki i Transportu
• Journal: Logistics and Transport
• Year: 2006
• Volume: 2
• Pages: 27-33

Contributors

author

Kobyłt Agata

• Międzynarodowa Wyższa Szkoła Logistyki i Transportu we Wrocławiu