PL EN


2011 | 3 | 141-161
Article title

Reklama społeczna jako jedna z form komunikowania wartości rodzicielstwa i rodziny oraz wartości rodzinnych w marketingu społecznym

Content
Title variants
Languages of publication
PL
Abstracts
EN
The goal of this research is to present meaning of social advertisement in promoting desired social behaviors, particularly, these ones aimed to formation and consolidation family as well as proper attitude, behavior and relationship between family members. Theoretical part of this research is based on the analysis of polish social advertisement in the last couple of years. Idea of using social advertisement for the issue of promoting family and its values will be presented in wide contexts of social marketing. This research also pays attention to the media preferred by organizers of social campaigns for family.
Contributors
  • Krakowska Akademia im. Andrzeja Frycza Modrzewskiego
References
Document Type
Publication order reference
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YADDA identifier
bwmeta1.element.mhp-b3c7f8d2-3a86-4c9e-bb35-a0df403a2eae
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