Biznesowa innowacyjność społeczna. Na przykładzie firm rodzinnych
Business social innovation. On the example of family businesses
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Innovations are the base of the socio-economic development of companies and economies. Social innovations is one of their types. They focus on activities to improve the quality of life of specific social groups, by better solving problems and better meeting their needs. In creating social innovations, there is a need for cooperation between public, private and social actors. The business sector should play a key role here, especially family businesses that operate mainly on local markets and are “close” to their customer. With this “locality” they can better understand social needs and problems and create social innovations that can contribute to their development and competitiveness.
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