PL EN


2014 | 21 | 63-72
Article title

Consumer Behaviour of Clients Travelling by Stena Line’s Ferries

Content
Title variants
Languages of publication
EN
Abstracts
EN
In the era of tough competition, each company should closely follow the trends on the market and watch changing expectations of potential buyers of their goods and services. Only those organizations that are able to meet the customers’ needs and preferences, gain a competitive position on the market. The objective of the article is to assess purchasing behaviour of customers travelling by ferries to Sweden on the Gdynia-Karlskrona route which is operated by Stena Line. The article consists of four main parts. The objective and methodology of empirical researches that were carried out are presented in the first part of the article. Next, there are theoretical considerations on customers’ behaviour and factors influencing their decision making process. In the third part of the article, the analysis of selected elements of purchasing behaviour of people travelling by ferries based on the results of empirical research was presented. The article ends with the summary indicating the conclusions that arose thanks to analysis of the survey results.
Year
Volume
21
Pages
63-72
Physical description
Contributors
  • Akademia Morska w Gdyni
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.mhp-d6bcc2fb-74b1-4253-8b83-59dbf00ec2d9
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.