PL EN


2015 | 1 | 125-138
Article title

Lokowanie produktu i jego regulacja w prawie unijnym.

Authors
Content
Title variants
EN
Product placement in the EU regulations.
Languages of publication
PL
Abstracts
EN
The purpose of this article is to attempt to investigate the issue of product placement, to analyze and systematize this innovative legal subject, from the point of view of European law. The aim of this study is also to present the difference between product placement and advertising. The major objective of this research is the introduction to the European regulations, as well as an examination of their history, in terms of both advertising and product placement itself, likewise demonstration that all the amendments of existing directives, regarding advertising and product placement, were directly dictated by the continuous technological progress, causing changes in the audiovisual sector, thereupon existing regulations had to be adapted, to provide equal rights for all European Union Members.
Contributors
  • Krakowska Akademia im. Andrzeja Frycza Modrzewskiego
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.mhp-f46e4172-97a2-4761-ae73-0699f4a31305
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