PL EN


2013 | 13 |
Article title

Nazwy nosicieli cech jako przykład perswazyjnego wyzyskiwania kategorii słowotwórczych w tekstach reklam

Content
Title variants
Languages of publication
PL
Abstracts
EN
Attributive names as an example of the persuasive usage of the word formation categories in advertising textsThe article contains a description – based on selected examples – of different ways of a persuasive use of lexemes belonging (a real one or the one created for a specific advertising text) to a word formation category of the denominative names of the feature carrier: from the text updating of a systemic categorial meaning by its text change in relation to a systemic meaning to giving such a meaning to lexemes which, when it comes to word formation, are indivisible.
Year
Volume
13
Physical description
Dates
published
2013
online
2015-05-01
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_11649_sm_2013_008
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