EN
The aim of the study is to analyse the stereotype of the Pole in the context of the Applied Cultural Studies perspective. Four basic areas of research can be discerned: other people’s variable associations concerning Poles; other people’s prejudices and generalizations that influence their attitude towards Poles; the results of Poles’ self-evaluation made on the basis of their current experience; the “social frameworks of memory” which shape the Poles’ ideas concerning their place in history. Since the purpose of this investigation is to reconstruct the mechanism of self-stereotyping, which involves scholars as much as the society they serve, contingent feelings about their situation are of secondary importance.