A comparative analysis of security issues in the new social media in the US-Israel election campaign

• Authors: Waseem Mansour

Title variants

PL

Analiza porównawcza kwestii bezpieczeństwa w nowych mediach społecznościowych w kampanii wyborczej USA-Izrael

Abstracts

PL

Artykuł przedstawia historię wykorzystania mediów społecznościowych w kampaniach wyborczych polityków ze Stanów Zjednoczonych i Izraela jako współczesnego zjawiska w obecnej epoce ze względu na zmiany technologiczne w światowych mediach. Artykuł odpowiada na pytanie badawcze: Czy istnieje różnica w strategii korzystania z Twittera między Netanjahu a Obamą i na czym polega ta różnica? Należy zauważyć, że wiele artykułów dotyczyło sieci społecznościowych i politycznego wykorzystania sieci, ale o ile mi wiadomo, temat porównania i próby znalezienia różnic w kampaniach politycznych między dwoma przywódcami ze Stanów Zjednoczonych i Izraela nie został jeszcze zbadany. Celem artykułu, jest przedstawienie danych oraz analiza informacji z oficjalnego konta na Twitterze byłego premiera Izraela Netanjahu dotyczących kwestii bezpieczeństwa i zagrożenia ze strony Iranu wyrażonych w jego tweedach. Przedstawia się on w nich, jako “[…] odpowiedzialny za Izrael i jego obywateli […].” Przedstawia on kwestię bezpieczeństwa narodowego jako wygrywającą kartę przeciwko swoim przeciwnikom, aby zdobyć poparcie skrajnie prawicowego elektoratu w Izraelu. Tweety Obamy, który był pierwszy prezydent Stanów Zjednoczonych, wykorzystującym media społecznościowe, tworzą warstwę porównawczą. Przedstawiono prezydenckiego Twittera, służącego zdobyciu poparcia amerykańskiego elektoratu w wyborach prezydenckich w 2008 i 2012 r. Zwycięstwo zawdzięczał on jednak prezentowaniu treści ekonomicznych i społecznych.

EN

This article presents the history of the use of social media in the election campaigns of politicians from the United States and Israel as a modern phenomenon in the current era due to technological changes in the global media. My article answers the research question: is there a difference in the strategy of using Twitter between Netanyahu and Obama, and what is this difference? It should be noted that many articles have dealt with social networks and the political use of social networks, but as far as I know, the topic of comparison and attempt to find differences in political campaigns between two leaders from the United States and Israel has not yet been investigated, and this is the goal of the article, I will focus on presenting data and information examining the allegations appearing in the official Twitter account of former Israeli Prime Minister Netanyahu regarding security issues and the Iranian threat expressed in his Twitter tweets, so that he presents himself as “responsible for Israel and its citizens.” So he constantly presents the issue of national security as a winning card against his opponents in order to win the support of the far right electorate in Israel. Compared to the tweets of Obama the first president of the United States who used social media and especially presidential Twitter to win in support of the American electorate in the 2008 and 2012 presidential elections and to win their economic and social contribution.

Keywords

EN

Social Media; Israel Election campaigns; Israel Security Issue; US Presidential Communication; Political Campaigns

PL

Media społecznościowe; kampanie wyborcze w Izraelu; kwestia bezpieczeństwa w Izraelu; komunikat prezydenta USA; kampanie polityczne

• Publisher: Uniwersytet im. Adama Mickiewicza w Poznaniu
• Journal: Przegląd Politologiczny
• Year: 2021
• Issue: 3
• Pages: 25-41

Dates

published

2021

Contributors

author

Waseem Mansour

• Nauczyciel w liceum nauk politycznych w Izraelu i Postdoctoral Fellow na Uniwersytecie im. Adama Mickiewicza, TIRA – Izrael

• https://orcid.org/0000000163473321

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Identifiers

DOI

10.14746/pp.2021.26.3.2

Biblioteka Nauki

2083376